1-on-1 options coaching
You know how options work. Let's build the rules you'll actually follow.
A private 60-minute video call with me, AJ Rostayee. We go through your recent trades, find the one habit costing you the most, and turn it into clear, written rules for selling options that you can follow even on a bad day.
$249 USD · 60-minute video call · No ongoing commitment
If you don't have it yet, your first session includes the complete book bundle.
Education only. Not personalized financial advice.
You leave with
- The recording
- A written recap
- Your rules, in writing
- The book bundle, with your first session
Why traders stall
Most traders don't lose on strategy. They lose on habits.
A 2023 study of US retail options trading, published in the Journal of Finance, found that retail traders preferred cheaper, weekly options and lost money on average.
A buyer has to be right about direction, size and timing all at once. Selling puts you on the other side of those trades, closer to the house: you're paid up front, and time works for you.
But the seat isn't enough on its own. In my first year selling options, I lost roughly half of my starting options capital. I knew the rules. I broke them anyway, with trades that were too big and too short-dated, placed under pressure to pay the bills. In my experience, it's the same five mistakes almost every time:
- Trading too big. One oversized position can erase months of patient progress.
- Trading too often. Activity feels like progress. Usually it isn't.
- No exit before you enter. So the decision gets made in the heat of the moment.
- Leaning on leverage. It magnifies the wins, right up until it magnifies a loss.
- Letting emotion decide. Fear, greed and the urge to win it back.
Knowing the rules is rarely the hard part. Following them on a bad day is.
In a session, we find the one costing you most, the moment it tends to show up, and the rule that stops it. Every rule we write is built on the SMART Option Selling System™, the framework from my book: stock selection, strike placement, timing, rules and expiration.
Is this for you?
Built for traders past the basics.
You know how puts and calls work. You've had winning trades, and you've given some back. Piecing a process together from scattered books, videos and social media hasn't fixed it. Coaching can shorten that learning curve: we build one process around your own trades, one you trust enough to follow.
A good fit
- You know the basics: calls, puts, strikes and expirations.
- Your trading doesn't yet match what you know. You can explain the rules; you just don't always follow them.
- You want rules of your own, not someone else's trade alerts.
- You'd rather build slowly on quality companies than swing for home runs.
- You're willing to show your real trades, including the losing ones.
Not a fit
- You're completely new to options. Start with the book and come back when you've placed a few trades.
- You want trade alerts or signals to copy.
- You want guaranteed returns, or a number to hit by next month.
- You're after fast, speculative trades.
Not sure you're ready? Email me at aj@incomeoptionslab.com before you book, and I'll tell you honestly.
How the hour runs
One hour, built around your trades.
Every session follows the same six steps, from your last trade to a rule written down.
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About 5 min
What a win looks like
"What would make this hour a win for you?" We agree on one goal, so we don't try to fix everything at once.
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About 15 min
Your last trade, start to finish
You walk me through a recent trade: why you picked it, how you sized it, when you planned to get out, what actually happened and how you felt along the way.
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About 10 min
The one leak
We name the habit costing you most, then map the moment it shows up: what sets it off, what you tell yourself, and what you do next.
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About 15 min
A rule you'd follow on a bad day
We turn that leak into a clear, written rule: when a trade is allowed, when it isn't, how big it can be, and what makes it a good trade before you know the result. Then the test: could you follow it on a bad day? If not, we simplify it. SMART gives every rule its guardrails.
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About 10 min
Fit it to your life
We check the rule against your real week: the hours you really have each week, and the kind of drawdown that tempts you to break your rules.
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About 5 min
Your next steps
You leave with one to three specific actions, one thing to stop doing, and one focus for the weeks ahead.
Bring a recent trade or two, and your written rules if you have any. Screen sharing is welcome.
I'm not here to give you trades. I'm here to help you make better decisions.
What you leave with
Everything from the hour, in writing.
A good hour is easy to forget once the week gets busy. So everything we agree on comes to you by email after the call.
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The recording
The full session, recorded with your permission, so you can rewatch any part of it.
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A written recap
Your goal, the leak we found, the rule we wrote and your next steps, on one page.
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The complete book bundle First session
If you don't have it yet: The Triple Income (Wheel) Strategy, the 95-page book that teaches the SMART Option Selling System™, plus its five companion tools. The SMART Trade Acceptance Checklist and the Weekly Options Routine give your new rule a place to live every week.
Questions afterward? Reply to the recap email.
$249 USD · Your first session includes the book bundle
Meet AJ
I learned to spot these habits in my own trading.
I'm AJ Rostayee. I've spent more than 25 years trading and investing, and since the fall of 2024, selling options has been my full-time focus.
That first year taught me that a rule usually breaks through a chain of small decisions made weeks apart: needing the money, finding faster trades, a few wins, a bigger size, then a market that doesn't cooperate. Learning to see that chain changed how I trade, and it's what I look for in yours.
I'm direct. I'll tell you what I see, including when the answer is to trade less. I don't sell signals, and I won't tell you what to buy. I trade my own capital by the same kind of written rules we'll build for you.
Every rule I teach exists because I've broken it myself.
- 25+ years trading and investing
- Full-time options trader since 2024
- Author of The Triple Income (Wheel) Strategy
- Creator of the SMART Option Selling System
Ready when you are
Book your session in a few minutes.
1-on-1 options coaching
$249 USD
60-minute private video call · Secure checkout
- Built around your own trades
- The recording and a written recap
- The complete book bundle with your first session, if you don't have it yet
- No packages or ongoing commitment
First-session guarantee. If you don't leave with at least one clear, written rule or action step for your own trading, email support@incomeoptionslab.com within 7 days of the call and I'll refund your first session in full.
Need to change plans? Reschedule or cancel at least 24 hours ahead for a full refund. Later cancellations and missed sessions aren't refunded.
Education only. Not personalized financial advice.
How booking works
- Pick a time on the calendar. Times show in your time zone.
- Add your name and email, answer two optional questions, and pay securely at checkout.
- Get your invite. A calendar invite with the video link arrives by email.
- We meet. Afterward, your recording and recap arrive by email, with the book bundle after your first session.
Not ready for a session?
Questions
Before you book.
I've read the book. Is coaching still worth it?
Often, yes. The book teaches the system. A session is where we look at why your own trades don't follow it yet, and build the rule that closes that gap. If you already own the book, the session is the same; you just won't get a second copy.
I'm new to options. Should I book?
Probably not yet. Start with my free beginner videos on YouTube, the free 60-Second Stock Test or the book, place a few small trades, then come back. If you're not sure, email me at aj@incomeoptionslab.com and I'll tell you honestly.
What should I bring?
A recent trade or two, your written rules if you have any, and the question you most want answered. Screen sharing is welcome. Hide your account numbers before you share.
Do I need a particular broker or account size?
No. The process is the same at any account size, and with any broker that offers options. Only the numbers change.
Is this financial advice?
No. Coaching is education. We talk about your trades and your rules, but I don't tell you what to buy or sell, assess whether a trade suits your finances, manage money or place trades for you.
Will the session be recorded?
Only with your permission. The recording is yours to rewatch, and I don't share or post it. If you'd rather not be recorded, just say so, and you'll still get the written recap.
Can I book more than one session?
Yes. Book again whenever it's useful, at the same price. There are no packages. The book bundle comes with your first session only.
I'm a member of The Lab. Is there a member rate?
Yes. Members book at $199 USD through #1-on-1-coaching in our Discord. The book bundle is already part of your membership, so the session is the same, without the second copy.
What if the session doesn't help?
If you don't leave with at least one clear, written rule or action step for your own trading, email support@incomeoptionslab.com within 7 days of the call and I'll refund your first session in full. The guarantee covers your first session, once per person.
Can I reschedule or cancel?
Yes, with at least 24 hours' notice: pick another time in the calendar, or email support@incomeoptionslab.com for a full refund. Later cancellations and missed sessions aren't refunded.
Bring one trade. Leave with a rule you'll keep.
If your trading doesn't yet match what you know, let's find out why.
$249 USD · 60-minute video call · No ongoing commitment
Education only. Not personalized financial advice.