From the author of The Triple Income (Wheel) Strategy

Financial pressure quietly shapes your life. Options income can change that.

I teach a careful, rules-first way to sell options, built around the Wheel strategy and five checks every trade has to pass before it's placed. It's made for busy professionals and parents who can't watch a screen all day. No hype, and no trade alerts.

Free one-page PDF · Four checks before you pick a stock

Unsubscribe anytime

The quiet cost

Money pressure shapes the jobs we tolerate, the risks we avoid and the choices we delay.

Most of us feel it, but few of us notice the everyday decisions it makes for us.

It's the parent going over the bills after the kids are in bed. It's the professional who'd like to leave a job but can't afford the gap. Pressure like that rarely feels like a crisis. It just narrows your options, one small decision at a time.

A second source of income won't fix everything, but it can give you more room to choose. Selling options carefully, by clear rules, is one way to build that room, and it's a skill you can learn.

The goal isn't constant excitement. It's enough control that life stops revolving around money.

A mother at her kitchen table late at night, going through a pile of bills beside her laptop.

How it works

Most people buy options. I teach you to sell them.

When you sell an option, someone pays you a premium up front to take on a risk they'd rather not carry. Done on companies you'd be glad to own, with time on your side, it's a calmer seat at the table than buying and hoping.

The Wheel: one cycle, three ways to get paid

  • Sell a put on a company you'd be glad to own, and collect a premium. If you're assigned, you own the shares at a price you chose in advance.
  • Sell calls against those shares, and collect a second premium.
  • If the shares are called away above what you paid, that's a gain on the shares. Then the cycle starts again.

Put premium, call premium and the gain on the shares: that's the "triple income" in the book's title. The Wheel is about 80% of what I teach. The other 20% covers a few selective strategies for specific market conditions, always under the same rules.

Five checks before any trade

Every trade runs through the SMART Option Selling System™ first. Three of the checks are hard gates: if one fails, the trade is off, however good the rest looks. The other two build conviction.

  1. S Stock selection first

    Hard gate

    Only companies I'd be glad to own. The premium is never worth enough to make a bad company a good trade.

  2. M Margin of safety in strike selection

    Builds conviction

    The strike sits below today's price, ideally behind support, so being a little wrong costs nothing.

  3. A At the right time

    Builds conviction

    I act when a quality stock has pulled back and premiums are richer, and wait when it hasn't.

  4. R Rules before results

    Hard gate

    The profit target, exit plan and position size are set before I enter, while I'm calm.

  5. T Time working for you

    Hard gate

    Every day, the option I sold loses a little value, and that decay flows to me.

Selling options still carries real risk, including owning shares that keep falling. The checks are there to manage that risk, not to remove it.

The whole system, step by step, is in the book

Where to start

Start free. Go further when you're ready.

Instead of piecing a trading process together from scattered books, videos and social posts, follow one path in order. Each step builds on the one before it, and none of them commits you to the next. I'd suggest starting with the free Stock Test and the book.

  1. Step 1Free

    The 60-Second Stock Test

    For checking a company before you trade it.

    A one-page PDF with four quick checks: ownership, earnings, risk and liquidity. One bad answer and you move on.

    Get the free Stock Test

  2. Step 2$49 USD, one time

    The Triple Income (Wheel) Strategy

    For learning the whole system, start to finish.

    The 95-page book plus five implementation tools: two checklists, a weekly routine, a study guide and a quick-reference guide. Backed by a 14-day guarantee.

    See the book

  3. A real exit, posted in #aj-trades

    A closed trade posted in #aj-trades on Discord

    Step 3 $99 USD a month · Founding rate $69 for the first 25 members $99 USD a month

    The Core Lab

    For watching the system used on real trades, every week.

    Every trade I open goes up with my reasoning, plus a Monday Market Outlook, a live weekly Lab Session and a Friday Market Review. The book bundle is included.

    Part of The Lab. A second, advanced tier, The Inner Lab, is in the works.

    See The Core Lab

  4. A man on a video call, smiling as something clicks

    Step 4$249 USD · 60-minute video call

    1-on-1 Coaching

    For traders who know the basics and want a process of their own.

    One private session on your trades, your account and your gaps: position sizing, risk, and the habits that keep tripping you up. No packages and no ongoing commitment.

    Book a coaching session

Education, not trade alerts.

Meet AJ

I learned these rules the expensive way.

I'm AJ Rostayee. I've spent more than 25 years trading and investing in financial markets, and since the fall of 2024, selling options has been my full-time focus.

AJ Rostayee, founder of Income Options Lab and author of The Triple Income (Wheel) Strategy

My first year selling options cost me roughly half of my starting options capital. I knew the rules. I broke them anyway: I traded too often, sized too big, and tried to win back losses instead of following the plan.

SMART came out of that year. I wrote the whole system down in The Triple Income (Wheel) Strategy, so you can learn it without paying the same tuition. I didn't invent the Wheel, and not every trade works out. In The Core Lab, I post my losing trades the same way I post the winners.

I built this for people who can't afford to get it wrong, because I couldn't either.

  • 25+ years trading and investing
  • Full-time options trader since 2024
  • Author of The Triple Income (Wheel) Strategy
  • Creator of the SMART Option Selling System

More about me

Is this for you?

For people who'd rather be patient than lucky.

Income Options Lab is deliberately unexciting. That's the point, and it's also why it won't suit everyone.

A person planning trades at a desk with a notebook

It's a good fit if

  • You want a process, not picks. You'd rather understand why a trade makes sense than copy one.
  • You put risk first. You'd rather size small and sleep well than swing for a big month.
  • Your time is limited. You have a job, a family or both, and you want a routine that fits around them.
  • You're happy to learn slowly. Paper trading until it makes sense is part of the process.
  • You want honesty, including about the trades that don't work.
A trader watching several fast-moving screens

It isn't a fit if

  • You want alerts to copy. There are no daily trade alerts, stock picks or signals.
  • You're after adrenaline. No 0-DTE, no high leverage, no all-in bets.
  • You expect guaranteed income. Nobody can promise that, and I won't.
  • You want a system to think for you. The rules help you decide; they don't decide for you.

If you'd rather have a calm process you can repeat, you're in the right place.

Your next step

More room to choose starts with one small step.

The 60-Second Stock Test is a free, one-page check you can use before your next trade. It covers the S in SMART: stock selection first.

Free one-page PDF · Unsubscribe anytime

Education, not trade alerts.

Scroll to Top